Google Analytics is an application where you can track your sites real time traffic, progress, events and conversions. After you publish your post it is a mechanism which helps to control and evaluate your reach.
Benefits of using Google Analytics
Cost Free
The main attraction is definitely its free of cost service. It is provided by Google for its web masters to better manage their websites.
Find New Keywords
It helps you discover new keywords with which visitors come to your site. It helps you to optimise content with those keywords.
Identify Pages with more Clicks
It helps you to identify the pages which has more views. It ensures that your campaigns are directed to the right pages and right audiences.
Segmenting Audience
When you start a new campaign you can segment new visitors from old visitors. This way you will know the number of people you were able to draw attention with your campaign.
Customer Satisfaction
You get acquainted with what your customers really want and what they enjoy the most in your site. It helps you to bring in more of those quality content and less of unproductive content. It improves customer relation and increase satisfaction.
How to track your website in Google Analytics?
There are two types of websites:
Content Management System(CMS):
Under CMS website, in settings you can copy paste the tracking ID provided by Google Analytics.
HTML based websites:
Under HTML, you must go to HTML script add the tracking code provided by Google Analytics right above the </head> section.
Types of Visits/ Web Traffic
- Direct Traffic: Visitors are considered direct when website address is typed correctly.
- Organic Traffic: Visitors are considered organic when they come from search results and not from any paid or referral links.
- Social Media Traffic: These are visitors who come from posts shared in social media sites like Facebook, Twitter, Youtube etc.
- Referral Traffic: These are visitors who come from websites that have our site links.
- Ad Traffic: This is a paid form of traffic. These are visitors who come by clicking on ads given in Google, Facebook, Youtube.
Conclusion
If you have a small, medium or large business, this application can be the most useful tool. It is tailored to suit any kind of business you are engaged in. If you have not tried Google Analytics, you must definitely try it out. The best part is it is free of cost which makes it accessible to everyone from startups to multinational companies.
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