Webmaster tools or search console is a way of communication or interaction between Google and its web masters. It is an application that shows how the search engine views our website. By adding your website and its related links on Webmaster Tools you are able to track all information related with SEO like crawl errors, indexing, links, search keywords etc.
Features of Webmaster Tools
- It helps to monitor any errors or broken links in the website.
- It ensures if the site is correctly configured for search engines.
- It ensures that our website is being crawled.
- Indexing request can be given by going to 'fetch as Google' under crawl option. It is a way of asking google to index our website links.
- It shows the keywords the users typed to land on our site.
Some Useful Elements in Webmaster Dashboard
Search Queries
This section shows the keywords which the user used to get to the site. This helps the SEO Analyst to find the most used keywords and start optimising with that.
This section also shows the number clicks, impressions and CTR (Click Through Rate) which the keywords get.
Links
This section shows the internal links and back-links which you have from other websites. This helps to monitor the websites that provide you with links.
Crawl Errors
Under this Google provides information about any errors their Bots encountered while crawling the page. It also gives information on number of pages crawled each day which can be helpful.
Keywords
This section also shows keywords similar to Search section. But keywords shown here are the recommendation from Google. That is it shows the keywords which Google thinks is relevant.
Site maps
Here you can see the site maps Google has found for your site. If it is no right you can submit a new site map for your website.
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